Online marketing is all about getting noticed and building a brand for your business. SEO or Search Engine Optimization helps your business reach your customers. When customers search for services or a product like yours through a search engine, SEO increases your chances of being found. Your potential customers might notice you, which is good for your business. SEO is the most cost effective way of increasing your business
SMO & SEO – An Important Connection
SMO or Social Media Optimization is the optimized use of Social Media such as RSS feeds, blogs, videos, forums, websites such as Twitter, Facebook that enhance the reach of your business. The groups and communities on the Social Media help to generate traffic to your site. It also creates awareness about your business. SMO is sharing contents of the website on social media. SMO is an important part of SEO and is similar to what SEO does.
SEO helps in increasing traffic to your site, while SMO also helps in connecting with your prospective customers. SMO helps in building long and strong customer base.
SEO is done by selecting keywords and making changes in the title tags, meta description etc of the HTML code. Whereas SMO is used to spread information and awareness via sharing of links, posts, tags, etc on the Social Networking Sites.
⦁ SEO takes a longer time to show results. Whereas SMO is more quick and concrete in terms of results.
⦁ SEO does not connect you to your potential customers but SMO is customer friendly. In the sense that by using SMO, one can connect to customers, share information and even gain feedback
Why Implement Both?
SEO and SMO are interlinked. Webpages or links shared and liked on Social Media helps in increasing the rank of the site in SEO. Every like is considered to be a vote and hence improves ranking. SMO is the best way for new websites and blogs to draw visitors. This early success with Social Media can have a long-lasting effect on SEO rankings as well
Both SEO and SMO are used to increase traffic, improve site ranking, boost popularity and thereby success of the site. The blend of both SEO and SMO is required to establish and run a successful online business. One needs to judicially strategize effective use of both SEO and SMO. One should take the utmost benefit of online marketing.
A Good Design Website
Your website design is important because your customers care about design. Whether consciously or not, we all react to visuals, and people are naturally drawn to good design. When it comes to your website design, studies have shown again and again that users quickly judge your business based on visuals alone, and will often stop using your site if it’s poorly designed.
WHY WEBSITE DESIGN MATTERS
First impressions are powerful, and what your website looks like can create a good impression or drive visitors away. While this study focused on healthcare website designs specifically, the same is true for other industries
"Statistics comes out with lots of outcomes and findings which will give an overview about the importance and the essence of web designing in the upcoming digital world"
Your web design should make these things as easy to find as possible – otherwise you’ll frustrate your users and potentially drive them away. Consider using standard conventions, like putting your primary services in your main navigation, and featuring your phone number in the upper-right-hand corner of your site.
Your navigation is one of the most important elements of your website design, so how it’s designed is critical. Here, many designers actually consider the psychology behind the design. we want to keep the choices as simple as possible to make it easier for users to decide where to go. As a good rule of thumb, try to limit the number of options to seven or less.
Good web design helps guide your users’ eyes and tell them where you want them to look. On your website, your design can draw attention to special offers, highlight calls to action, and help users identify buttons and clickable elements. All these things can help drive users to take the actions you want.
The majority of online searches now happen on mobile devices, and that trend is only going to continue. And with Google now pushing a mobile-first approach, a mobile-friendly website design is a necessity to stay relevant and get found online. Finally, great website design isn’t just about the visual elements on the front end.
Professional Web Designing Service
“You never get a second chance to make a great first impression,” Will Rogers, wise words from a great man.
Aariz Technologies has Professional designers who understand this and know-how to build websites using a minimalistic approach that ensures your site appeals to a broader audience and retains your visitor’s first impression as they flow through your website with a feeling of ease and familiarity.